Strategy connected to execution
I’m Ziauddin Khaliqyar. I bring digital marketing and full-stack development together to help businesses clarify their online message, reach relevant audiences and connect campaigns to useful website experiences. My work is guided by the business goal, not by a checklist of channels.
A practical engagement can focus on one area or coordinate several. We first review your audience, current website and available resources, then agree on deliverables and how progress will be assessed.
Review how people search for your service, whether pages answer those questions and whether titles, headings, internal links and mobile experience make the information easy to use. Priorities should reflect the site’s current condition; no ranking position can be promised.
Set a channel purpose, audience groups, brand voice and content rhythm. A social media plan should make publishing responsibilities clear and distinguish useful inquiries from surface-level engagement.
Define the campaign action, budget, audience and landing page before launch. Ad messaging and the destination page should support the same intent, with account access and reporting arrangements agreed in advance.
Organize website, social and email topics around customer questions and the decisions they need to make. Content is most useful when it explains the offer clearly and gives readers an appropriate next step.
My listed marketing skills include SEO, content strategy, brand positioning, market research, audience targeting, digital advertising, Google Ads, campaign management, email marketing and performance analytics. My web development background also helps me consider technical SEO and landing-page needs alongside campaign planning.
As Cofounder & CMO at EtihadAmu during 2024–2025, I contributed to branding, customer acquisition, communication strategy, product positioning, partnerships and stakeholder relationships. I also worked on backend development and product tasks, giving me context for how a marketing plan meets the product and website behind it.
You can review the role and skills in the portfolio experience section.
The portfolio describes my Cofounder & CMO role and contributions across positioning, customer acquisition, partnerships and communications, alongside product and backend work.
Review the EtihadAmu project and roleCompare the work proposed with your goal, audience and current resources. Ask what will be delivered, who owns accounts and content, and what information will be used to review progress. Relevant experience is more useful than an unsupported “best” claim.
Yes. My background includes both marketing and web development. We can identify which work is strategic, which requires site changes and what should be handled separately, then agree on responsibilities before implementation.
I’m available for suitable freelance, contract and project-based engagements. Use the contact section to share your business, current channels and the challenge you want to address.
Share your website, intended audience and main marketing priority. We can discuss a focused scope and the evidence that would help assess the work.
Contact Ziauddin